A close friend recently asked us to find a pre-owned TAG Heuer F1 for their son’s 18th Birthday. The budget was set, and we set about finding the perfect watch to mark the occasion.
What I really loved about this sourcing challenge was the knowledge that this watch was going to be the lad’s first step into the luxury watch world. This could be the starting point for a lifetime of collecting and trading watches.
I remember my first luxury watch – a Cartier Santos and I wore it every day for the next 10 years. There’s a great serendipity story behind this watch which you can read about in my blog – My First Proper Watch.
We successfully sourced a great condition TAG Heuer F1 Full Set, which after an ultra sonic clean and polish came up like new. My friend’s son is over the moon with his gift, plus he’s got a cracking entry level watch at an excellent price, which should have a small amount of investment value if/when he’s ready to switch up.
Whilst I was shopping around for the birthday watch, I started listing why buying a pre owned Tag Heuer is such a good idea – especially if you’re just starting your watch journey!
The Brand
TAG stands for Techniques d’Avant Garde and Heuer certainly pushes the boundaries. A prestigious Swiss watch brand, it’s renowned for precision, craftsmanship, and heritage in motorsports.
While buying a brand-new TAG Heuer is an exciting prospect, opting for a used model can be a more practical and rewarding choice. Here are some reasons why purchasing a pre owned TAG Heuer is a smart decision.
One of the most obvious advantages is the cost saving. Luxury watches, like cars, often experience depreciation once they leave the store. By purchasing a pre-owned model, you can own a high-quality timepiece at a fraction of the original retail price.
TAG Heuer frequently updates its collections, meaning older models are phased out. Buying pre owned gives you access to limited editions, vintage pieces, or classic models that are no longer available in retail stores. This is especially appealing to collectors and enthusiasts.
Pre-owned watches tend to hold their value better than brand-new ones. Since much of the initial depreciation has already occurred, a used TAG Heuer may maintain its worth over time. Some vintage and rare models even appreciate in value, making them a potential investment.
TAG Heuer watches are known for their durability and longevity. A well-maintained pre owned watch can function just as well as a new one. Plus if you get a complete Full Set, with service records, you can be reassured it has been properly cared for and is in excellent condition inside and out.
Reputable sellers often offer certified pre owned TAG Heuer watches that have undergone inspections and servicing to ensure authenticity and functionality. When you buy a pre owned TAG Heuer from Oakleigh Watches, it will be fully tested and will come with a 12 month warranty.
Buying a used luxury watch contributes to sustainability by reducing the demand for new production and minimizing environmental impact. By opting for a pre-owned TAG Heuer, you are making a more eco-conscious decision.
When buying used, your budget stretches further. Instead of settling for an entry-level new TAG Heuer, you may be able to afford a higher-end model from a previous collection with superior features and materials.
In Conclusion
Purchasing a pre owned TAG Heuer allows you to enjoy Swiss craftsmanship at a reduced cost while also gaining access to unique and discontinued models. With proper research and a trusted seller, you can find a timepiece that offers both style and long-term value. Whether you’re a collector or a first-time buyer, the pre-owned market is a great place to find your perfect TAG Heuer watch.
We love the TAG Heuer brand and regularly stock both new and vintage Heuer models. Keep an eye on our TAG Heuer brand page or sign up to our newsletter at the bottom of this page, for weekly new stock updates!